”Apple” Wealth Management
Advisor Perspectives welcomes guest contributions. The views presented here do not necessarily represent those of Advisor Perspectives.
The following is a hypothetical and fictional account of how big tech can disrupt the wealth management industry. A back-to-client focus is discussed, reminiscent of how Apple’s Mac OS empowered users and supplanted predecessor operating systems.
Michael, head of venture investments, has requested a meeting with Robert, the board member in charge of the investment sub-committee. Stefan, one of Michael’s young analysts, has also been instructed to prepare a proposal for his new investment idea. Stefan has been cautioned by Michael about Robert’s disdain for time wasting. They are in the boardroom waiting for Robert.
“Remember to be short and precise. My guess is you have 10 minutes to capture Robert’s attention.” Robert arrives on time, gives a friendly nod to the guests, and takes a seat at the opposite table.
What do we have on the table today, Michael?
A novel approach to the wealth management industry, a key adjacency market.
You are referring to another fintech.
Not exactly. Fintechs concentrate on disrupting certain functions within the pipes of the system. This, on the other hand, is about a fresh approach to the entire industry. Stefan is the one who came up with the idea.
Let us hear it, but keep it brief. I am in the middle of two meetings. Stefan, what is the issue you would like us to address?