How to Create Content with Purpose

Kalli FedusenkoAdvisor Perspectives welcomes guest contributions. The views presented here do not necessarily represent those of Advisor Perspectives.

Content creation is a lot like building furniture; you need a plan and the right components.

Say you’re heading to IKEA to redesign your media room. If you skip past the showroom and grab whatever pieces look nice off the warehouse shelves, there’s a good chance you’ll end up with an unusable conglomerate of furniture pieces that don’t combine to create anything useful, not to mention useless directions.

The point?

You need a strategy before you ever hit the store. Creating content for your business is no different! Here are seven easy steps to building cohesive content that works for your business.

1. What are your goals?

Creating purposeful content starts by identifying tangible, reachable goals within a timeline. Figure out what your business goal is for the year. Pro tip: Write it down! If you can’t summarize your goal in writing, it might be too abstract. For example, if your goal is, “Grow my business,” that doesn’t necessarily give you a starting point or measurable success. Instead, narrow it down a bit to reflect your long-term goal: “I want to grow my assets under management by 20%.” By getting more specific, you have a target number you can use to track your progress and adjust strategy as needed throughout the year. You also have a path: attracting new clients.