AI Has Changed My Job and It Will Change Yours

Producing that volume of videos using a production crew would be prohibitively expensive and time-consuming.

I solved that problem by using HeyGen. My team created an avatar of me from a video generated by a professional videographer in about two hours.

Now, I only have to use QuickTime to record an audio recording for each video. The social media team edits the avatar and adds marketing bells and whistles. We can produce endless videos with little time or effort.

Advisor marketing

Video marketing is highly effective for engaging visitors to your website and others on social media. While it’s possible to produce videos yourself, many advisors are uncomfortable with the process. They are rightly concerned about the time involved and the quality of the videos.

We came up with a unique solution.

We shoot a “b-roll” of the advisor one time for a cost of around $1,000. We then cut the b-roll into clips that we can use to brand the videos we generate.

We create videos using pictory.ai and add the b-roll to brand them. There’s no involvement by the advisor.

We use ElevenLabs to create a voice avatar of the advisor and use the avatar to narrate the videos.

Here’s how good the voice avatar is.

For one client, we produced two of the same videos. One used the narration he provided in a voice recording. The other used an avatar of his voice. He picked the one with an avatar which he thought “sounded better.”

Here is an example of a video we produced using this technology.

This process is very cost-effective if you know how to leverage this technology. We charge $500 per video, which includes the fully branded video, a transcript, and HTML meta-tags.

If you can’t afford an SEO campaign and want to enhance your rankings, this is a great way to do it.

The future of AI video

If you want to appreciate the future of video, you need to check out Sora from OpenAI. It can create stunning, realistic, and imagined scenes from simple text instructions.

Sora is so impressive it caused moviemaker Tyler Perry to pause an $880 million studio expansion. Perry intends to integrate AI into his productions and reduce the cost of building sets and scouting locations.

Content Marketing

We spend much time creating written content for our clients for blogs, websites, and marketing materials.

We can’t work without Grammarly. It does so much more than check grammar. It checks spelling and makes suggestions for clarifying content. It also has a built-in AI function that allows you to ask questions and obtain text on any subject, much like ChatGPT. Since that function is accessible when using Word, you don’t have to exit Word to use it.

Finally, it grades your content based on factors you input and then checks for plagiarism.

Of course, we use ChatGPT extensively to generate ideas for blogs, copyedit our work, and create outlines. Because it is prone to error, checking every material fact is necessary. We have to do this anyway because of the requirement to source those facts for compliance.

ChatGPT Plus gives us access to many additional programs. Here are two that are especially helpful.

Consensus is an unbelievable resource. It’s a search engine with 200 million academic papers in its database across all domains of science.

You enter a prompt, and it generates results listing those papers that deal with your inquiry.

Here’s an example.

I input: “Do investment advisors add value?”

Here’s the response (unedited):

Investment advisors can add value in various ways, though their impact on portfolio performance can be nuanced. Here's a synthesis of the evidence:

Investment advisors help investors by creating portfolios that are better diversified and carry significantly less idiosyncratic risk, which could be attributed to the advisory intervention. However, there's no evidence of differences in risk-adjusted performance between advised and self-directed investors (Kramer, 2011).

Advisors make a substantial value-added contribution in addressing issues of asymmetric information and uncertainty, especially for entrepreneurs with limited experience in dealing with venture capitalists (Lahti, 2014).

The return and trading behavior of investors indicate that there's no significant additional benefit of utilizing a financial advisor after the initial fund selection decision has been made, although advised investors make significantly more trades than non-advised investors (Allie, West, & Willows, 2016).

Financial advisors can significantly improve student outcomes, such as GPA and graduation rates, indicating their value in academic advising (Canaan, Deeb, & Mouganie, 2022).

Advisors are crucial in managing investors' behaviors, contributing to higher net worth and investable assets among those who work with financial advisors. The discipline imposed by advisors, especially during significant market drops, and the increase in households' savings rates are significant factors in asset value increase (Montmarquette & Prud’homme, 2020).

In conclusion, while the direct impact of investment advisors on portfolio performance may not always be clear-cut, their value in terms of risk management, dealing with asymmetric information, behavior management, and other non-performance related contributions is evident. These aspects highlight the multifaceted role of investment advisors in enhancing the overall financial well-being and decision-making process of their clients.

References to the studies were all hyperlinked.

When you pair Consensus with PDF AI, you have a powerful combination.

PDF AI permits you to upload any .pdf document, ask questions, get summaries, and find information.

Typically, I ask these questions:

• What were the primary findings of the study?
• What methodology was used?
• How can investment advisors use these findings to help their clients?

Being able to distill these studies is invaluable for me.

Rapid changes

AI is evolving so rapidly that it isn’t easy to keep up.

Of this, I have no doubt: AI offers information and strategies that could change your practice dramatically.

Dan coaches evidence-based financial advisors on how to convert more prospects into clients. His digital marketing firm is a leading provider of SEO, website design, branding, content marketing, and video production services to financial advisors worldwide.

---

A message from Advisor Perspectives and VettaFi: To learn more about this and other topics, check out our videos.

More Breakaway Brokers Topics >