How an ADA-Accessible Website Can Help Your Business Grow

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You might think that having an ADA-compliant website is only about adhering to legal requirements, but it can actually help your firm grow. Avoiding lawsuits is certainly an important reason to ensure your site follows the Americans with Disabilities Act guidelines, but it’s also a proactive strategy that can benefit your financial advisory firm when it comes to market reach, customer satisfaction, reputation, and overall business growth.

In recent years, the financial services sector has become increasingly digitized. Research that required accessing costly tomes of financial literature, stacks of reports from investor relations departments, and newspapers can now be done online. Business dealings that would’ve required in-office meetings, pen and paper, or postage can be handled with pixels and clicks.

Not only have clients and advisors adapted to web technology, but many have come to rely on it. ADA compliance becomes integral in this context, and commitment to accessibility reflects your firm’s dedication to ethical practices. According to the CDC, up to one in four adults have some type of disability, including those that affect their hearing, vision, or physical capacities. That number increases to two in five among adults 65 years of age and older. Ensuring your website is ADA-accessible is a strategic move that establishes your business as inclusive and client-centric.

Here are four ways an ADA-accessible website can help grow your firm: