Gig Economy Emerges as a Bright Spot Amid Gloomy Tech Earnings

It has been a tough earnings season for the technology industry, and markets more broadly.

Big Tech companies failed to convince Wall Street that their massive investments in artificial intelligence are paying off. Growth in their core businesses underwhelmed. Their results, combined with broader concerns about the health of the US economy, triggered a meltdown that, at one point, had erased some $6.4 trillion from global stock markets.

Amid all the gloom has emerged one bright spot: the gig economy. In the past two weeks, Uber Technologies Inc., DoorDash Inc., Instacart and Grubhub parent Just Eat Takeaway.com NV have all topped expectations, notching double-digit growth figures across many of their most important metrics. Their results not only worked to reinforce that demand for both rides and deliveries remain resilient, but they’ve also served as a broader counterpoint to fears that US consumer spending is softening across the board.

A Unique Position

Gig-economy companies may benefit from trends that other firms consider headwinds. Uber Chief Executive Officer Dara Khosrowshahi said the company has experienced efficiencies during recessions. When the labor market is slow, more people may seek positions as drivers and couriers, which can reduce fares for consumers.

Dara Khosrowshahi

“While our consumers tend to be higher-income, we’re not seeing any softness or trading down across any income cohort,” Khosrowshahi said on an earnings call with analysts. “We’re confident that Uber can perform well because of the counter-cyclical nature of our platform.”

In contrast to major AI players like Apple Inc., Alphabet Inc. and Microsoft Corp. that have seen a market backlash, gig-economy companies were less likely to have been overhyped in the first place, said Harvard Business School professor Malcolm Baker.

“Uber has not had the same sort of momentum that some of the bigger tech companies have had, and so perhaps it is less prone to the forces of reversal that we are seeing right now,” Baker said.

These companies also aren’t facing comparable pressure to invest in AI, allowing them to either take risks elsewhere or cut costs. AI momentum has been more about producers of AI models and infrastructure than about AI users like Uber, Baker said, adding that the rideshare firms’ existing tech is already up to the task of handling the needs of ride-hailing apps.