Hedge-Fund Startups Dwindle as Managers Battle Pressure on Fees

The near-$5 trillion hedge fund industry is having one of the toughest years in decades in convincing fee-conscious investors to fork out cash for new market players.

Despite a spirited pickup in inflows over the third quarter, the challenge is evident in the dwindling number of freshly launched funds and a drop in performance fees. According to the latest report by data provider Preqin, a total of 123 firms opened up shop this year through September — poised for the smallest annual tally of new entrants since at least 2000. Meanwhile even as management fees across the industry ticked up, performance compensation over the period slumped by the most since 2010.

It all reflects the uphill battle facing newbies in an era of ever-growing competition, thanks to the private-asset boom and the growth of cheap, index-tracking products. Big institutions, including public pensions, endowments and foundations, have been shifting money to private markets — and are mindful of the performance challenges facing smart-money managers, who typically deploy leverage in a bid to amp up returns.

While hedge funds — young and old — collectively returned 10% in the first nine months of the year, it pales in comparison to an MSCI index of global stocks that gained almost twice as much.