The Mirage of More: Why Chasing Big Returns and Bold Bets Undermine Long-Term Success

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Whether it's crypto last quarter or the Mag Seven-led S&P of the past two years, FOMO is natural when we see big gains. Hey, we’re all human. As a tribal species, much of our happiness is centered not on absolute success, but on our neighbor’s success.

And that innate relativism means we’re hard wired for seeking “more.” Now, more is generally good in evolution and economics. More helps weed out the weaker species and the inefficient businesses. But, when your investment objectives become “more”, you’re likely to be on the path to disappointment and, counterintuitively, worse long-term returns. How is that? More tilts you towards return chasing and concentration, both of which erode long-horizon investment success. Let’s examine each.

Cathie Wood’s ARK Innovation ETF (ARKK) serves as a cautionary tale for return chasers everywhere. Once a darling of innovation-focused investors, ARKK was later dubbed the “largest wealth-destroying fund of the past decade” by Morningstar – not because of the strategy itself, but because of investors’ disastrous timing.1 Chasing its meteoric rise, they piled in after strong performance, only to bail during the subsequent downturns. The result? Returns for the average ARKK investor significantly trailed the fund itself. How much? Morningstar estimated that the fund lost over $7 billion of shareholder value, a horrific amount for a fund that ended 2023 with $9 billion in assets.