Sour Stock-Split Performances Amid a Possible Sequel to Last Year’s Pullback

Published: August 14, 2024

  • Markets have turned volatile lately as several micro and macro fears brewed to the surface

  • We highlight four companies that announced stock splits this year, each with weak recent stock price action

  • While the positive effect on share price has waned, there has been an uptick in the number of companies announcing traditional splits

I Know What You Did Last Summer was a suspenseful horror hit in the late 90s. Millennials may remember the movie and its sequel starring Jennifer Love Hewitt and Freddie Prinze Jr. The story follows four teenagers involved in a hit-and-run accident and a killer seeking revenge for an apparent murder the teens committed. A year after the accident, the teens begin receiving ominous messages from the mysterious killer.

Today’s stock market has a bit of that same feel. Recall it was last summer when the S&P 500® was in the throes of a correction. Equities peaked in late July – during the heart of the Q2 earnings season – and would go on to bottom the following October. The pullback was nearly as textbook as it could get considering that US large caps dipped 10% over the course of three months before resuming a broader uptrend.

Troubling Headlines in Early August

Investors are now receiving ominous messages and reminders about volatility. Last week, the VIX® Index soared above 65 for a moment following a turbulent weekend of bearish news that included confirmation of a large sell of Apple (AAPL) stock by Berkshire Hathaway (BRKA),1 reports of a delay in NVIDIA’s (NVDA) new Blackwell chips,2 turmoil in the Japanese stock market and its yen carry trade unwind,3 and the potential for war in the Middle East.4 All of that followed a disappointing US jobs report after the Fed decided to put off its first rate cut, likely until September.5

While the reasons may be much different from this time in 2023, investors likely feel as if the bears are stalking them for past misgivings as we venture further into a historically weak period on the calendar. And we see selling pressure among a handful of once-hot individual stocks that announced splits earlier this year.