Advisors will learn how using factors and alternative investments that have premiums that are unique and have evidence of persistence, pervasiveness, robustness, implementability, and intuitive risk- or behavioral-based explanations for why we should expect the premiums to persist in the future can lead to the building of more efficient portfolio that also reduce tail risks. You will learn which factors from the over 600 in the literature should be considered and which alternatives out of the many available should be used and why.