The Misguided Promise of 529 Plans

Paying for college is one of the most important responsibilities parents have to their children. When Congress passed legislation creating 529 savings plans in 1996, it took an important step toward making that task easier.

It hasn’t worked out that way, though. Along with the overall market, 529 plans – specifically, the funds in which they were invested – suffered disastrous returns in 2008, leaving many families with insufficient funds to pay their tuition costs. 

The real problem, though, is not with the past performance of 529s.  A misguided promise underlies the vast majority of 529 plans – that their heavy allocation to equities will provide acceptable risk-adjusted returns for the time horizons over which most parents invest.

I will discuss a better way to save for college, through tax-free municipal bonds, but first let’s review some of the problems with 529 performance and why equity investing is structurally unwise as a way to save for college.

Equity investing for college

Across the 529 plan universe, performance was very poor during the 2008 bear market.  Reportedly, such plans lost 21% – admittedly better than the 37% downturn in the broader US market, but still leaving many lacking counted-upon funds to pay for college.

Performance statistics for 529 plans are notoriously misleading, though.  Reporting across the 529 plan universe makes no sense.  That universe includes static plans (in which asset allocation doesn’t change) and age-based plans (which incorporate a glide path that changes their asset allocation from equities to bonds and cash as the date when tuition is due approaches, aiming to avoid large losses at the last moment).  It also includes a mix of passive and actively-managed funds, as well as funds concentrated in various asset classes and sub-asset classes.

I spoke with Andrea Feirstein, founder and CEO of NY-based AKF Consulting, a leading consultant to the 529 industry, who said there is “simply no identifiable, consistent way to compare performance of 529 plans.”

A meaningful evaluation of 529 plan performance would need to compare funds with similar characteristics – an undertaking almost as daunting as analyzing the full universe of mutual fund performance.  No such evaluation exists for 529 plans, although Morningstar is reportedly developing one.  Until someone provides this data, be very skeptical about reported statistics on 529 performance.

The 2008 experience revealed undeniable problems in 529 plans, and some have been fixed – fees have been lowered for some plans, and others now have more conservative glide paths.  Their underlying structural problem, though, remains; virtually all 529 plans rely on a heavy allocation to equities.

An equity-centric portfolio may be entirely appropriate for a retirement-oriented investor, who has perhaps a 40-year time horizon.  That investor can sustain losses in severe bear markets, with the confidence that a long-term horizon will allow those losses to be recovered. 

“Stocks for the long run,” Wharton’s Jeremy Siegel and others call it – but you better make sure you are around for the long run. 

Surely, 40 years is a sufficiently long run, and I will provide data to bear this out.  College-oriented investors, though, have a much shorter time horizon.  As this table shows, most start investing for college when their children are seven or eight years old, leaving a mere 10-year horizon:

Beneficiaries by School Status, Age, and % of Beneficiaries Under 21

School Status

Age bracket as of 2009

Percent of Total Beneficiaries aged 21 years or younger

Newborn to Toddler

0 – 2

5%

Preschool

3 - 4

10%

K through 5th grade

5 – 10

37%

Middle school

11 – 13

16%

High school

14- 17

19%

In college

18 – 21

12%

Source: College Savings Plan Network, College Savings Foundation, Financial Research Corporation