A Reading List for 2010

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Vitaliy Katsenelson

Updated for 2010 and in time for the holidays, here is the latest installment of my recommended books. I originally wrote this list in 2008 and again last year. I intend to keep adding to and revising it every year.  It contains seven sections: Selling, Think Like an Investor, Behavioral Investing, Economics, Stock Market History, Risk and Books for the Soul.  The first three sections are presented below and the remaining four will be presented next week. I hope you enjoy it.

In these crazy times, all one could ask for is sanity. Yes, sanity – a clear mind, free of noise, to with which to face the insanity that the volatile, noisy stock market thrusts upon us. We find ourselves glued to our computer screens or CNBC, waiting to find out what the Dow’s next tick is going to be. What do we get out of it? Only a headache and wasted time.

Here is my advice: read. Read books that will bring you sanity, the ones that will snap you back into the mindset of investor and out of being a nervous observer of the daily stock market melodrama. The following books are excellent choices and offer plenty of sanity and sage advice.

Selling

I’ll start with Its When You Sell That Counts, by Donald Cassidy, which aims to help readers recalibrate their decisions about when to sell stocks. During secular bull markets, selling is frowned upon, as buy-and-hold turns into investing religion. The investor who buys and sells is labeled as a heretic, or even worse, a trader (if you say “trader” fast enough, it sounds like “traitor”).

In secular bull markets, on average, sell decisions are not as rewarding as hold decisions, as market valuations are expanding and even the second-rate dogs of the equity markets start looking like pedigreed cocker spaniels. Every investor is now a “long-term” investor and sell becomes a four-letter word. But being a long-term investor is not about the longevity of your hold decisions; it’s an attitude. Holding a stock because you bought it is a fallacy; you should only hold a stock if its future risk-adjusted return warrants it.

Warren Buffett has been mistakenly promoted into deity status in this buy-and-hold temple.  Let’s correct this mistake. Warren Buffett became a buy-and-hold investor when his portfolio and positions got big enough, pushing $60 billion, that selling became a difficult undertaking. In his early career, before the “Oracle of Omaha” was his moniker, he was a buy-and-sell investor. Being on the boards of some of his biggest holdings (like Coke and the Washington Post) made selling even more difficult for Buffett.

One doesn’t need the benefit of hindsight to know that at 55 times earnings Coke was tremendously overvalued in 1999. Coke, like the majority of Buffett’s top public holdings (the Post, Procter & Gamble, Johnson & Johnson, and many others), did not go anywhere for a decade. Take a look at his top public holdings and tell me whether he would have done a lot better if he had sold them when they became fully valued. In most cases, that would have been a decade ago.

Emotions assault us from different directions when we face a sell decision: If it is a losing investment, we want to wait to break even. This is the wrong attitude. Our purchase price and our sell decision should not be related .  When it comes to selling a winner, on the other hand, we want to sell only at the top. Again, this is the wrong attitude: The top is only apparent in hindsight, when it is usually too late.

We should sell the stock when it reaches our price or valuation target, determined at the time of purchase. We are our biggest enemy when it comes to investing, and especially selling. Cassidy’s wonderful book has been written to fix this. Its objective is to recalibrate your mind and free you from the imprisonment of your past decisions, to break you free from the buy-and-hold state of mind and turn you into a buy-and-sell investor.

It’s a terrific and a very important work. Proper sell discipline makes the difference between great and mediocre returns for even the best-crafted buy decisions. Pros may want to skip a few chapters, but it is an important read for everyone, especially in today’s environment.