Lessons from the North Bay Fires

Californians live in fear of a devastating earthquake. But homeowners are far more likely to suffer a loss from a fire or even a sewer backup. The proper insurance protects against those losses. But, according to Brian Trouette, many homeowners lack sufficient coverage.

Trouette runs an eponymous insurance agency in San Ramon, CA, and works with advisors, CPAs and other professionals to help their clients get proper home insurance coverage. He worked with many homeowners who suffered losses as a result of the North Bay Fires, which claimed 44 lives and destroyed nearly 6,000 structures in Napa and Sonoma counties last October.

Trouette was a featured speaker at the FPA NorCal conference on May 29.

Too many homeowners treat insurance like a commodity and buy the cheapest policy, according to Trouette. Then they don’t review their insurance to reflect issues such as liability coverage or changes in replacement cost.

“After the North Bay fires, people discovered they weren’t covered,” Trouette said. “They don’t necessarily need better insurance, but they need to know what their current policy covers.”

For example, he asked, does your insurance cover the increased cost of bringing a structure up to code?

“The only way to understand coverage is to read the policy or have someone who knows insurance do this for you,” Trouette said.

The dangers of being improperly insured

You have to worry about things like sewer-backup and building-code upgrade coverage. Carriers build policies knowing that customers won’t understand or research this, Trouette warned. On top of this, salespeople will compromise the quality of a policy to make a sale, he said. “When you start a conversation with a salesperson stating you are looking to save money, they will find a way to save you money – often at the expense of covered causes of loss.”