Why Factor Investing Works in Emerging Markets

Advisor Perspectives welcomes guest contributions. The views presented here do not necessarily represent those of Advisor Perspectives.

This article originally appeared on ETF.COM here.

There have been so many factors identified in the academic literature that John Cochrane, in his 2011 presidential address to the American Finance Association, famously described it as a factor “zoo.” With 600 or more having been “discovered,” how can investors determine which factors are suitable for investment?

In our book, “Your Complete Guide to Factor-Based Investing,” Andrew Berkin and I offered the following criteria, which reduced the proverbial factor zoo to not much more than a handful of exhibits in the equity section.

Specifically, we argue that a factor must be persistent across long periods of time and economic regimes, pervasive across the globe and even asset classes, implementable, have intuitive or risk-based explanations for why an investor should expect the premium to exist going forward, and be robust to various definitions.

Meeting these criteria minimizes, if not completely eliminates, risks of data mining. A good test of the pervasiveness criterion is to determine whether a factor exists not only in the developed world, but also in emerging markets.