An Innovation for Dividend Investors

Brandon Rakszawski is Senior ETF Product Manager at VanEck, focusing on hard assets, commodity, and strategic equity products. He joined VanEck in 2011, and his responsibilities include product development, market research, competitive analysis, advertising, and public relations. Prior to joining VanEck, he was with Federated Investors, specializing in mutual fund product marketing and positioning. He is a frequent speaker and moderator at industry webinars. He earned his BS in Finance and Marketing from Slippery Rock University of Pennsylvania.

I interviewed Brandon last week.

You recently introduced the VanEck Vectors Morningstar Durable Dividend ETF (DURA). What was the background behind your decision to introduce this ETF?

Dividend investing is of particular interest to many investors in the U.S. and strategies focusing on dividend-paying stocks have received significant attention from investors for many years. It is easy to understand why. Dividend reinvestment has accounted for a significant portion of the broad U.S. equity market’s total return over long periods throughout its history. But, we believe there are flaws in traditional dividend investing strategies that can influence an investor’s experience over the long term.

Many dividend stock strategies rely entirely on historical metrics to assemble a portfolio of high yielding stocks or companies with a history of dividend consistency or even growth. These backward-looking methodologies may leave investors susceptible to dividend traps. Take high-yield dividend strategies. Often, investors are receiving that higher yield for a reason, which can come with elevated risk. Or, in the case of dividend consistency and growth strategies, some of these companies may look great for decades until something like 2008 happens, and long-time dividend payers end up reducing or cutting their dividends altogether.