Five Reasons to Add Auto-Webinars to Your Marketing Mix

Here are five compelling reasons to add auto-webinars to your marketing mix in 2020:

1. Stop marketing as if you were back in 2010.

That quarterly educational seminar or explainer video will not engage prospects at the right time and the right stage of their journey.

Auto-webinars will.

Leverage the power of digital marketing with the immediacy of offering your best presentation when prospects want it.

For example, you can set-up a weekly broadcast to engage prospects when they are searching for an advisor so they are attracted to your website and register for your webinar.

2. Most advisors are not “one-take Jakes” or seasoned presenters.

You will lose your audience quickly with a flawed live webinar.

In contrast, you can fix all mistakes and blemishes (and any non-compliance-friendly content) to make every presentation perfect with auto-webinars.

Pre-record once, have compliance preview it, and then it can be broadcast hundreds of times.

3. Reach investors during the day and evening by running the same webinars twice in one day.

Some prospects will want to tune into your presentation during the day and others after work in the evening.

Boost registration numbers and viewers by 50% or more by adopting an auto-webinar strategy with multiple broadcast times per day.

4. “The more you tell the more you sell.”

Your one-minute explainer video might get attention, but it is not enough to propel prospects to the next step or to get them in the office.

In contrast, auto-webinars work well as sales-enablers.

Think of them as a “TED Talk” (your best, compelling presentation) for your planning or investing services for a maximum of 29 minutes.

Kick the dinner seminar habit once and for all.

5. Auto-webinars are five times more effective than in-person marketing events.

If auto-webinars get five times the bang for your marketing bucks with less effort, you will double qualified sales leads with their use.

One of my clients tested auto-webinars and they generated qualified sales prospects at 1/20 of the average cost-per-prospect of their traditional marketing like seminars.

Webinars done right (a longer conversation we don’t have space for in this article) have a high perceived value with financial advisory prospects.

You gain their registration/opt-in and permission to market to them.

Then, you unleash targeted marketing (your auto-webinar) because you know precisely when they are searching for an advisor like you.

Key benefits of auto-webinars and why they can be a game changer in advisor marketing

• Get your best presenters in front of prospects using the power of video and marketing automation;

• Educate and nurture prospects with long-format webinars which have proven selling power; and

• Scale and repeat your best webinars, which are up to five times more effective than in-person events.

And, perhaps best of all, auto-webinars can be inserted at any point in the buying process.

Educate your audience on your point-of-view and build trust and a relationship.

For example, I worked with ha small advisory firm that tried live webinars and only had 20 registrants and no sales opportunities.

It then got its investment thesis or “Ted-Talk” in front of prospects via email marketing and garnered 187 registrants.

Almost 100 prospects attended their two auto-webinars broadcast on the same day, adding $3 million in potential AUM to its sales funnel.

In your 2020 marketing plan, add an auto-webinar to gain new prospects and ideal clients.

Bob Hanson is a fractional marketer and author of Marketing Power for Financial Advisors. Get his checklist, Nine Questions Advisors Must Ask Before They Hire a Marketing Agency, Fractional or Full-Time Marketer, click here.

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