Five Reasons to Add Auto-Webinars to Your Marketing Mix
Advisor Perspectives welcomes guest contributions. The views presented here do not necessarily represent those of Advisor Perspectives.
“Is it live or is Memorex?”
If you are Gen-X or older like me, you may remember that famous ad campaign -… that’s the one where singers such as Ella Fitzgerald shattered glass from a Memorex-taped recording of their brilliant voices.
That startling act proved the power of a Memorex audio-taped recording.
The big myth with marketing webinars is that your audience cares whether the webinar is live.
Your prospects, clients and centers-of-influence (COIs) don’t care if your webinar format is live or an auto-webinar (an automated webinar).
Once you understand this paradigm, the much-maligned strategy of webinars becomes a game-changer for advisor marketing and you can kick the dinner seminar habit once and for all.
An auto-webinar (sometimes referred to as evergreen, virtual-live or persistent webinars) is the one financial marketing strategy that combines the unstoppable power of video with the intimacy, interactivity, and immediacy of a live webinar.
An auto-webinar is a pre-recorded presentation broadcast. Your audience believes the webinar is live and the experience is virtually identical to attending a live webinar with questions and polls.
Auto-webinars started about 10 years with a few niche marketing technology players.
Now this relatively new technology is available from LogMeIn’s GotoWebinar and other full-service webcasting companies.