Entrepreneurs Thrive in Pandemic That Was Supposed to Crush Them

It was supposed to crush small businesses. Instead, the pandemic seems to have incubated them in the U.S.

The number of business locations increased in almost three-quarters of U.S. counties over the two years through September 2021, according to new research from the Economic Innovation Group, a Washington think tank. The fastest growth was in the Southeast of the country and inland western regions.

To be sure, plenty of U.S. businesses have suffered in the pandemic, and many were forced to shut down. Still, in the aggregate they proved resilient -- helped by a combination of direct government support for companies, and aid to households that propped up demand for goods and services, according to the EIG report.

“During the early months of the Covid-19 pandemic, fears of a massive wave of small business failures were pervasive,” wrote Connor O’Brien, a research and policy associate at the group. “These fears failed to materialize.”

Manhattan Trails

In some parts of the country, especially older cities in the Northeast and upper Midwest, the numbers are less upbeat. New York City, Baltimore and Detroit are among metro areas that saw a net decline in business establishments over the period.