19 Reasons to Run Like the Wind from Direct Indexing!

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The arguments for direct indexing are more off-center than Louis Rukeyser’s side-part.

I don’t care how many PhDs are going to argue against me; direct indexing is Wall Street’s attempt at squeezing more fees out of the American public using advisors as the pawns.

Don’t fall for it – here are 19 reasons you should run as fast as you can!

Why this product originated

You thought I was going to launch into some diatribe about the history of indexing and the altruistic intentions of John Bogle.



As Scott Salaske of Firstmetric says, direct indexing has nothing to do with indexing.