The Doomed-to-Fail Marketing Tactic

Beverly Flaxington is a practice management consultant. She answers questions from advisors facing human resource issues. To submit yours, email us here.

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Dear Readers,

Yet again this week I received a cold email from an advisor seeking to do business with me as a client. The email went like this:

I am a financial advisor with (name removed).
I provide investment management and financial planning services to individuals and families.
Please let me know if you would be interested in scheduling an introductory call with me.
Thanks for your time.
Best, (Advisor Name)

I receive 7-10 unsolicited emails a week, and on LinkedIn I receive about 3-5 per week. Often these are for my business, but many times they are targeted to me as a potential advisory client. Given the work I do coaching advisors and supporting their efforts in marketing and business development, I’m always dismayed by the lack of effort and differentiation in these pitches.