Stop Chasing Seminar Attendees

Advisor Perspectives welcomes guest contributions. The views presented here do not necessarily represent those of Advisor Perspectives.

When COVID came, live seminars stopped.

Now they’re back!

But nothing is the same.

Things appear to be the same: You invite attendees, they show up, at the end you offer them a one-on-one consultation, then you follow-up with them after the event to schedule.