What To Do When Your Calls Aren’t Being Returned

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Because we’ve been trained to think that, unless we’re constantly “moving a sale forward,” we may lose it, we keep calling back and leaving messages along the lines of, “Hi, haven’t heard back from you, so I’m just calling to follow up. Looking forward to hearing from you.”

Leaving insistent messages when potential clients stop returning your calls says you’re trying to move the sale forward.

This in turn makes them feel pressure from you.

These follow-up calls say that your focus is on your agenda (not theirs) and that you have no awareness of the realities of their world that may be keeping them from calling you back.

When potential clients don’t call us back, we automatically start feeling fearful and anxious.

We’re afraid we might lose the sale, and that makes us uncomfortable.