Four Steps to Get That Book Out of Your Head

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Writing is my passion. I love writing articles that help advisors just as much as I love writing books. My first book, The 29% Solution: 52 Weekly Networking Success Strategies, was a collaborative effort with a mentor/friend, Dr. Ivan Misner, founder of BNI, the world’s largest networking organization. This book became a Wall Street Journal best seller and is now published in seven languages. Next was a cookbook that compiled my family’s most treasured recipes. My third book was also a collaboration with my business partner, Patty Kreamer, titled A Woman’s Way: Empowering Female Financial Advisors to Authentically Lead and Flourish in a Man’s World, and it became an Amazon best seller within a few days.

Many advisors want to write or have an idea for a book stuck between their ears. They’re waiting for the time and inspiration to get it down on paper.

Let me tell you a secret.

It will stay there forever unless you do something about it. A book remains one of the best marketing tools for establishing expertise, acquiring speaking opportunities, enhancing your revenue stream, building a sales funnel, attracting a niche audience and capturing your content to use in marketing.

The case for having a book to your name is a no-brainer. That said, let’s look at what it takes to get started and stay committed to the process of writing a book.

Create time to write

Nobody I know has time for writing a book. We are all busy and have the same 24 hours in a day to get stuff done. How do those busy people find time to write? You create time to write just like you would create time to walk if the doctor said, “If you don’t start walking now, you’ll be dead by the time you’re 55.” Time is available, but it’s possible that you’re not being efficient or effective with your time. Perhaps you need to delegate more to increase your efficiency. Perhaps you need to say “no” more often to things. Or maybe you need to establish boundaries and decrease your distractions.