Helping Clients Who Believe They Don’t Deserve Their Money

Rick KahlerAdvisor Perspectives welcomes guest contributions. The views presented here do not necessarily represent those of Advisor Perspectives.

Believing you don’t deserve money is one of the 10 most common money scripts. But holding this belief has very little to do with whether society, friends, or family view you as deserving.

Few people would argue that we all deserve the financial support that money can give us to have nutritious food, safe and adequate shelter, and access to safe and reliable transportation. Saying “I don’t deserve money” is saying “I don’t deserve to live.”

Yet millions of people have this money script.

They tend to have low self-esteem, earn less, and make ill-advised financial decisions. Believing that you don’t deserve money can hinder both your emotional and financial wellbeing. As pointed out in my co-authored book Wired For Wealth, “It keeps people emotionally and spiritually poor, despite any wealth they might have.”