Create Memorable, Personalized Videos With AI
Advisor Perspectives welcomes guest contributions. The views presented here do not necessarily represent those of Advisor Perspectives.
Understandably, ChatGPT gets all the AI publicity. Its website has been visited approximately 1.8 billion times per month. It has over 100 million users.
You can use it in many ways, including writing marketing copy, explaining complex topics, solving math problems, and even composing music.
Its ability to interact is remarkable.
While you should maximize the capabilities of ChatGPT, it’s just one tool in a much larger toolbox.
You can now create engaging videos using AI and use them to publicize your blogs and firm.
Here’s what’s so exciting.
You do everything yourself. You don’t need a production crew, smartphone or camera.
You can narrate them in your voice without going into a studio and recording audio, making them personal, relatable, and scalable.
Your only limitation is compliance.
Few dispute the positive impact of video. Here are some reasons why it should be an essential part of your marketing strategy:
1. Increased user engagement: Video content is more engaging and can capture users' attention more effectively than plain text or static images. This increased engagement can lead to more extended website visits, increased click-through rates, and improved user experience.
2. Improved website traffic: Incorporating video content can attract more visitors. Search engines often prioritize websites with diverse content. Videos shared on social media platforms can drive traffic to your website with appropriate links and calls to action.
3. Enhanced SEO: Video content positively impacts SEO by increasing users' time on your website, reducing bounce rates, and improving click-through rates. Properly optimized videos can rank in search results, providing an additional opportunity for your website to appear in relevant searches.
4. Higher conversion rates: Videos can convey complex financial concepts and build trust, leading to higher conversions.
5. Social media visibility: Video content is highly shareable on social media platforms, which expands your reach and increases brand awareness. Engaging videos that provide value to viewers are more likely to be shared, liked, and commented on, resulting in increased visibility and potential client acquisition.
6. Mobile optimization: By incorporating mobile-optimized videos on your website and social media channels, you can reach a broader audience and improve overall user experience.
While the benefits of video are compelling, it’s underutilized by financial advisors because of the cost and time associated with producing it.
Those are no longer valid reasons.
AI video generators
Many platforms permit you, without any technical expertise, to generate videos from articles and scripts in minutes, with features like automatic voiceovers, captions, stock footage, music, and branding.
Announcing Our New AI Consulting Service
Integrating artificial intelligence into your financial advisory practice can significantly enhance your services and boost your growth. However, successful AI implementation relies heavily on your AI consultant's understanding of your business.
We understand your business.
Our team of highly qualified consultants understands AI.
It’s a powerful combination.
The one we use is Pictory.
You can upload your video footage, select from its extensive video and image library, record your voiceovers, or use AI-generated voices.
It offers a free trial. Pricing plans start at $19.00 per user, per month.
My firm has generated many videos using Pictory. You can view one of them here.
There are alternatives to Pictory. You can find a list here.
A huge audio improvement
Historically, the problem with AI-generated audio was that it sounded computer generated. That’s no longer true.
Eleven Labs has developed incredibly realistic AI-generated audio with human intonations and inflections. Listen to this AI-generated audio narrating of The Great Gatsby. Can you tell it's not a natural person?
Eleven Labs offers another option of particular interest to financial advisors.
It’s called Voice Design. Use it to create a clone of your voice. Once in the system, you can input the text you want your voice to narrate without recording the copy.
For example, if you are narrating a video about dealing with stock market volatility, you might start by inputting: Hi, I’m [name]. In this video, I’ll be discussing stock market volatility – what it is and how to cope with it. Your cloned voice will be used as the voiceover and will narrate whatever text you input.
Combining your AI-generated voice with AI-generated videos provides a powerful marketing boost.
Dan trains executives and employees in the lessons based on the research in his latest book, Ask: How to Relate to Anyone. His digital marketing firm makes extensive use of artificial intelligence to help advisors increase their SEO rankings and improve their marketing and helps advisors integrate AI into their practices.