Should You Ignore Do-It-Yourselfers?

Ari GalperAdvisor Perspectives welcomes guest contributions. The views presented here do not necessarily represent those of Advisor Perspectives.

Most advisors don’t consider do-it-yourselfers as serious potential clients. That is a big, incorrect and very costly assumption. Most advisors think that if they can do it themselves, they don’t need me.

I heard this recently from an advisor:

The do-it-yourselfers…sheez, they’re on a call with me to get free education, they really aren’t looking to hire anyone – they’re a waste of my time.

He’s wrong and that assumption is costing him a lot.

Here’s why...

If they really wanted to do it themselves, then they could research online to their hearts content to find the answers they’re looking for.

Why should they bother scheduling a consultation with a financial advisor?