How to Recover from a Business-Growth Phase

Jennifer GoldmanAdvisor Perspectives welcomes guest contributions. The views presented here do not necessarily represent those of Advisor Perspectives.

You successfully navigated a business-growth phase – but you’re exhausted and impatient for the next phase of your business.

Pause, regroup and ensure a smooth trip through the next step of the business cycle: the contraction (or recovery) phase.

Here are the essential steps to accelerate recovery from growth and move into the next phase.

  1. Assess the situation and lessons learned

Visually share the state of your business and lessons learned with your team. Analyze the impact of the growth on operations, finances, and employee morale. Acknowledge the strengths and weaknesses that emerged during the expansion. This will provide valuable insights and energize the team.

  1. Realign and communicate aspirations

Visually share your changed aspirations (action plan and goals). Be realistic about what your business can do in the recovery phase. Sharing this will avoid disappointments, confusion, and unnecessary pressure on your team.

  1. Strengthen financial management

The growth phase can strain finances, leaving you with higher costs and investment spending. During recovery, improve financial management. Project future cash flow and prioritize paying off debts. Smart financial decisions will stabilize your business and set it up for sustainable growth.

  1. Engage your team

Your team has been through the highs and lows of the growth phase of the business cycle. Engage with them openly and honestly to understand their experiences and concerns. Communicate clearly and often about your vision for the future. Respect their time and energy levels by encouraging collaboration and self-accountability. You will earn energized support from your team, and this will be instrumental in the next phase.

  1. Invest in training and development

A recovery phase presents an opportunity to invest in your team’s skills and knowledge. Offer training and development programs to enhance their abilities and keep them motivated. By investing in your employees, you’ll build a more resilient workforce ready to face future challenges and growth phases.

  1. Focus on client relationships

Clients are the lifeblood of any business. During the business-growth phase, you might have had limited time for personalized interactions. Now, prioritize building and strengthening client relationships. Listen to feedback, address any issues, and show that your commitment to excellent customer service is unwavering despite other changes that may have taken place. Ask them about the value your services provide, what they wish you did better, and be open to feedback. This focus will increase your “raving” fan base, which lowers marketing costs and stress.