Coming Soon: Revenge of the Baby Boomers

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Baby boomers, who make up a significant portion of the U.S. population and control a large portion of its wealth, want their retirement savings protected. Many boomers are invested in target-date funds (TDFs) that are not safe and do not provide the protection they desire. Baby boomers may take legal action and demand restitution from their employers if they discover they are not adequately protected in their TDFs. For baby boomers, the “long run” is short. They might never recover from the next stock market crash.

At 76 million strong with $70 trillion in assets, baby boomers are a formidable force. According to this article:

The baby boomers don’t just dominate the financial industry. If we continue to ignore their very clear preferences for financing retirement—they will be the facilitators of whatever and whomever replaces us. They have the power….

76 million baby boomers, together with their children and aging parents represent more than a third of the U.S. population. They own half the nation’s wealth and do 70% of its consumer spending.

Do not make baby boomers angry.

The financial journey of boomers has been good so far, but that is likely to change at the worst possible time – in the retirement “risk zone.” Losses sustained in the risk zone, spanning the five years before and after retirement, can irrevocably spoil the remainder of one’s life.