Amazon Debuts Generative AI Alexa, New Smart Glasses and TV Sticks Inc. made a pitch to keep Alexa relevant in the age of generative artificial intelligence, promising a set of features that will make the software more conversational.

During an event Wednesday at the company’s campus in Arlington, Virginia, outgoing devices chief Dave Limp demonstrated a coming feature, called Let’s Chat, that’s designed to handle a back-and-forth conversation.

Limp showed off an apparently live interaction with a screen-based Alexa device in which he asked it a series of facts about his (and the software’s) favorite football teams, that ended with a request for Alexa to compose a message to a friend. Most of the answers relied on a core piece of Alexa’s existing programming — finding and surfacing facts — though the running conversation and contextual comprehension appeared to exceed the system’s current capabilities.

“You can now have near human-like interactions with Alexa,” Limp said.

Amazon Debuts Generative AI Alexa, New Smart Glasses and TV Sticks

Charlie French, director of smart home at Inc., speaks during the Amazon Devices and Services event at the HQ2 campus in Arlington, Virginia, US, on Wednesday, Sept. 20, 2023. Inc. previewed a push into generative artificial intelligence with new features for its Alexa voice assistant. Photographer: Al Drago/Bloomberg