How Vendors Lose My Business

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My days are varied, which is why I enjoy them so much.

Recently, a friend asked me to interview lawyers he wanted to retain to pursue a complex commercial matter.

I’m also assembling a marketing team for a new book I’m writing for DIY investors.

Over the past two weeks, I’ve met with more than a dozen lawyers and vendors.

The experience has been enlightening.

Here’s what I learned.

No questions

No matter how often it occurs, it’s still surprising to me how those I interviewed believe it’s “all about them.”

The lawyers seemed incredibly clueless. They immediately launched into a protracted soliloquy intended to demonstrate their expertise.

They showed no interest in my friend. They didn’t even ask basic questions like: “What would you expect to achieve with litigation?”