How to Improve Zoom Engagement

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Zoom calls have become so ubiquitous we often don’t give them a thought.

I rarely have an in-person meeting. Almost all my interactions are via Zoom.

A recent study found significant differences in how our brains process in-person meetings and Zoom calls versus in-person meetings.

The study

The study, authored by scientists affiliated with Yale and University College, London, is “Separable Processes for Live ‘In-Person’ and Live ’Zoom-Like’ Faces” by Nan Zhao, Xian Zhang, J. Adam Noah, James C. McPartland, Mark Tiede, and Joy Hirsch.

It raises troublesome issues related to Zoom calls.

The researchers used sophisticated techniques1 to compare the brain activity of those participating in in-person and Zoom meetings.