Create a Non-Transactional Relationship

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Isn’t the essence of the advisory relationship transactional? They pay a fee. You provide services.

But the highest compliment I receive from clients is when they tell me they don’t feel like our relationship is transactional. It’s not something I consciously strive for, but I’m gratified when that’s the result.

A growing number of clients seek more than transactional interactions.

What is a non-transactional relationship?

A non-transactional relationship between a financial advisor and a client goes beyond merely exchanging services for payment.

It’s characterized by a personal connection and understanding, a long-term focus, trust and empathy, mutual respect and value, proactive engagement, comprehensive service delivery, emotional support, open communication, flexibility, and customization, and extends beyond formal agreements.