Nontraditional Funds Took the Stage at World’s Biggest ETF Conference

Derek Jeter at Inside ETFs conference in Hollywood, Florida January 2020

When Derek Jeter speaks, people listen. After all, the former Yankees shortstop’s talents and successes, on and off the field, seem otherworldly.

Drafted straight out of high school in 1992, Jeter went on to become the first ever Yankee to record 3,000 hits—an achievement reached by only 27 other players in baseball history. He also holds records in doubles and stolen bases.

The five-time World Series champion was recently inducted into the National Baseball Hall of Fame—in his first year of eligibility, no less—and when casting their votes, the Baseball Writers’ Association of America (BBWAA) gave Jeter the second-highest plurality in the group’s 112-year history.

Jeter stopped by at this year’s Inside ETFs in Hollywood, Florida, drawing larger crowds of attendees than any other speaker at the four-day conference. He answered questions on a wide range of topics, from the recent tragic death of NBA star Kobe Bryant—“he was such a great family man,” Jeter lamented—to his move to the front office with the Miami Marlins.

Two of his comments in particular stuck with me.

“I play to win,” he said, “and anyone who claims they do otherwise is lying.”

I’m confident everyone reading this right now feels the same level of competitiveness when investing. There’s no greater feeling than to win in the financial markets—and the reverse is also true. That brings me to the second thing:

“Every time you take the field is a new opportunity.”

One of the great certainties of life is that we all have the same 1,440 minutes in a day. If one day comes up short of your expectations, tomorrow will inevitably bring you a whole new set of opportunities. That’s the case not just in investing but also in our careers, outside interests, friendships and romances.

For now, though, let’s focus on investing—particularly ETFs.