No, Really, It’s Good That Black Friday And Cyber Monday Sales Declined This Year

Online sales during 2021’s Black Friday and Cyber Monday shopping holidays ended up being slightly less than those of the previous year, representing the first time such a decrease has been recorded. Americans shelled out $8.9 billion on Black Friday deals and $10.7 billion on Cyber Monday specials, compared to $9 billion and $10.8 billion in 2020, according to Adobe Analytics.

Consumer spending makes up about 70% of the U.S. economy, so some may interpret these results as a worrisome sign of things to come. I don’t see it this way for a few different reasons, and in fact the lower sales figures could be yet another example of “bad news is good news.”

Not every retailer saw declining e-commerce revenues from last year, by the way. Amazon reported a record-breaking shopping season between Black Friday and Cyber Monday, with home goods, toys and apparel being the top-selling categories.