Year-End Strategies for Advisors. Will You Make Santa’s “Nice” List?

Executive summary:

  • Now is the time for advisors to prepare for a strong start to 2024.
  • The letters in SANTA's name help spell out a series of strategies advisors can adopt to get the new year off on the right foot.
  • The list spans ideas to grow your practice, to improve the tax-efficiency of your clients' portfolios, as well as how to get your clients back into equities.

When I was growing up, Christmas was my favorite time of year. There were colorful lights everywhere, and all my cares would just fade away as Christmas neared. My favorite toy of all time was my Voltron set. If you know, you know. Before I got that toy, I remember my parents asking if I was on Santa's naughty or nice list? I am not going to sugarcoat it… I definitely had to put in some work before the big day. Thankfully, I did get on the nice list that year, but it was a close call.

As I start thinking about Christmas this year, I decided I want to be on the nice list again, so I put together some useful year-end actions and ideas for financial advisors. I might not get a Voltron set again, but hopefully some advisors find this list helpful. Let's be honest, who doesn't like a good list? To make this one a little more interesting, I wanted to pay homage to the bearded man himself, SANTA.