Looking for the Outsiders

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William Thorndike’s book The Outsiders has been considered a classic for some time now. His story teaches readers about the business performance of Henry Singleton, Katherine Graham, John Malone and Daniel Burke. These are people who weren’t household names like Jack Welch, but produced results that would make any investors feel jealous of the success they had. At a moment like today where the world seems vastly different than where we have been for much of the last decade, we would like to use this piece as a way to remind ourselves where The Outsiders may sit and provide an example of ones that we’ve witnessed, but others don’t recognize.

In the appendix of the book, Thorndike lays out a way of thinking about value creation of a successful executive. For each $1 dollar of retained earnings, does it generate at least $1 in shareholder value? This creates two outcomes for the capital allocator of a business. Don’t overpay to create value and find investments that drive higher returns. It’s harder than you think, especially in a world where many things are so expensive. To further play on the past of Warren Buffett, I’d like to go to last year’s Berkshire Hathaway Annual Shareholder Meeting, “Woodstock for Capitalists” as they call it.

WARREN BUFFETT: Yeah. Well, I can say this. If you follow sound banking methods, which means not doing some things that other people do, a bank can be a perfectly decent investment. And in fact, Charlie and I, well, me originally in 1969, we bought a bank at Berkshire. And we had $19 million invested in that bank. And we had $17 million I think invested in our insurance companies. And if the Banking Holding Company Act of 1970 hadn’t been passed, we might’ve ended up owning a lot of banks instead of a lot of insurance companies. We were looking at more banks, and Harry Keefe was taking us around Chicago. And there were other things we could do. And then, bingo, they passed the 1970 Bank Holding Company Act, and we had to divest ourselves of that bank in ten years, which we did —

(a few moments later)

WARREN BUFFETT: Yeah, and we were going to buy more banks.

CHARLIE MUNGER: And we were forced out of it.

WARREN BUFFETT: We were going to buy more banks. And if we bought more banks, we probably wouldn’t have expanded the insurance business. But, you know, the law changed and so we divested, and we’ve done OK in insurance. But banking was more attractive to us. It was bigger and there were more targets to buy. And you could run a perfectly sound bank then, and no negotiable certificates of deposit. All these things, all the inventions that came later, and you could still run them today and you could earn good money. Very good money. And we would’ve found more banks. But we’re precluded from doing that.

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