From Sports Car to Minivan: Direct Indexing Can Help You Give Your Clients the Ride They Want

Executive summary:

  • Direct indexing strategies can help you customize a portfolio for your clients according to their specific needs
  • An investor’s priorities can change as their lives become more complex, just as you may want a sports car in your youth and a minivan as you create a family
  • Those priorities could include avoiding a concentrated portfolio, tax management or values-based investing

When I was in high school, I really wanted a car. My loving parents took every situation as an opportunity to teach. They told me that if I wanted a car, I would have to earn it.

Not long into my search I found what I thought (at the time) was the perfect car. A bright red freshly painted 1983 Ford Thunderbird with a V8 engine! It rode low to the ground and was modified with a digital display. I knew I had to have it.

That summer I got a job at a local retail store. Due to the large staff of high school kids looking to earn summer money we were each given only 10-20 hours per week. Based on some quick math I realized that would not enable me to save enough money for a car. I decided to take matters into my own hands and started a lawn-mowing business in our suburban neighborhood just outside Seattle.

To make a long story short, I worked hard all summer at both jobs and sacrificed a lot until I finally had enough to buy my dream car. Through a stroke of luck, it was still available. I’ll never forget the first time driving that beauty – or the lessons that I learned about hard work and entrepreneurship that summer.

Fast forward to today, and I’m a husband and father in my 30’s. I still love cars, but the features that matter most to me have shifted (sorry, dad joke). When I’m driving my kids to their activities or taking my wife on a date I care less about speed and the loudness of the engine, and more about things like comfort, safety, and -- dare I say, gas mileage.

Similarly, as people grow in their careers and build wealth, their financial situation may become more complex. This means that the features they look for in a portfolio might change. A young investor may look for a “flashier” portfolio that has a strong growth component. That’s because their timeline is generally longer and their ability to take risks is usually higher. But as investors age and their lives become more complex, their needs change. Things like tax considerations, asset allocation, and customization become more important. They may even be less concerned with reaching their financial destination quickly, and more concerned about the smoothness of the ride.

This is where Direct Indexing strategies can be useful.