Where Investors Aren’t Looking

by Jackie Cavanaugh, Will Rives of Franklin Templeton, 11/5/26

Where Investors Aren’t Looking

Attention Is Concentrated. Strength Isn’t.

Investor attention is concentrated in one place: artificial intelligence (AI). The 10 largest constituents of the S&P 500 Index, many of them tied to the AI buildout, now make up roughly 39% of the index.1 In Bank of America’s October survey of global fund managers, semiconductors were named the most crowded trade. A net 37% of respondents were overweight technology, the most since August 2020.2 When attention is this concentrated, strong businesses elsewhere can be overlooked. Our portfolio managers follow the fundamentals, not the crowd.

Here, two of them make their case: Jackie Cavanaugh sees a consumer that is strong but under-owned, and Will Rives sees medical devices that are still growing but trade at a discount to the rest of health care. The sectors differ, but the pattern is the same.

Consumer Strength Beyond the AI Trade

Jackie Cavanaugh

Jackie covers the financials, real estate and consumer sectors. She joined Putnam in 2011 and has worked in the investment industry since 1995.

The consumer is strong. Yet far fewer investors are positioned for it, as attention and capital keep chasing the AI story. In the same Bank of America survey noted above, a net 34% of managers were underweight consumer discretionary, the largest underweight since 2008.2

In recent corporate management meetings, the feedback on consumer health was uniformly positive. Consumer spending continues to rise across categories, with September card spending per household up 6.2% (5.1% excluding gas) year-over-year based on Bank of America Institute data.3 While higher gas prices account for some of that uplift, they're not the sole driver. We are seeing broad-based strength in cruises, movies, quick-service restaurants and clothing spend. Nearly 86% of discretionary retail categories saw spending growth in September, the broadest reading in more than five years.3

Wage growth hasn't fully caught up to inflation, but the gap is closing, and job changers are seeing meaningful wage gains of roughly 12.5%, the highest in more than three years,4 underscoring continued demand for labor. Credit trends remain excellent, as the share of credit card accounts paid in full matches its record high and charge-offs at the largest banks fall year-over-year.5 This resilience isn't confined to higher earners. Lower-income households are now seeing the fastest after-tax wage growth of any group: 4.5% year-over-year in September, versus 3.8% for middle-income households and 3.7% for higher-income households.6 Loan demand from small- and medium-sized businesses is notable, and it signals confidence to borrow and invest in growth.

Taken together, these trends point to a healthier, broader economic backdrop than the AI-driven narrative alone would suggest. For us as investors, it reinforces the case for individual, fundamental stockpicking over simply riding the AI wave. There's more supporting this market than one theme, and that breadth matters for how we position portfolios.

Nearly 86% of discretionary retail categories saw spending growth in September, the broadest reading in more than five years.

“There is more holding this market up than the AI wave alone.”

Jackie’s case rests on demand that is broad and resilient. Will sees a similar setup in health care, where demand holds up in any environment, but one corner of the sector has been left behind.

See more: AI’s Great Rotation: When Users Beat Builders