In the latest episode of the Alternative Allocations podcast series, I had the opportunity to sit down with Rafay Farooqui, CEO and Founder of SUBSCRIBE. SUBSCRIBE is a fintech platform designed to provide operational efficiencies for all private markets’ stakeholders, including asset managers, advisors and allocators of capital.
While we have made progress over the last couple of years, there are still challenges in opening, funding and monitoring private markets accounts. Rafay explained how SUBSCRIBE is built to help the entire private markets ecosystem by streamlining the processes—and providing scalability and efficiency. “So we thought, why don't we build the first operating system for private market funds for the entire industry and deliver them a beautiful buy button that works at scale with clicks.”
As we compare the private markets to the public markets operating systems, we recognize the friction from account opening to funding accounts and performance reporting. I asked Rafay about the biggest challenge for advisors. He noted that, “Data is slow, reporting is slow, documents are manual, availability of product is either on email, PDF, or some marketplaces. So you actually don't have the two things that you actually need to start with which is centralization and the second is standardization.”
The challenges noted are one of the biggest impediments for advisors, especially as they try and scale their allocations to private markets. Recognizing that this will be an iterative process, I wanted to know how to start to address the friction. Rafay noted that ”. . . if you're not starting with centralization and standardization, you're working backwards on trying to solve the problem. You got to get the problem in one place and then smooth it out.”
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While SUBSCRIBE and other providers have helped in reducing the friction, and providing more efficient workflow, I asked Rafay what the future might look like. “In the future everything is priced, it's tokenized, it trades at scale, and you can buy whatever you want at the click of a button. I think it will be a nice stamp of approval that five years or 10 years from now, private markets are trading like traditional markets.”
We will need to see how the various fintech companies improve the efficiencies in allocating capital to private markets. The competition amongst the various providers is a healthy thing for the overall market as we tackle one of the biggest impediments for broad-based adoption across the wealth channel.
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Tony Davidow, Senior Alternatives Investment Strategist
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