The Hidden Opportunity to Serve Millennial Clients
About This Episode
We’re here to talk about misconceived notions that advisors have about millennial investors. While it is often reported that millennials are rejecting financial advisors, my guest says this is not the case. The biggest issue that he sees is that financial advisors have minimums that make it difficult to serve millennials at the tail-end of the age bracket (those born between 1990-1996, or age 26 to 32). That cohort typically has not accumulated enough money to meet the minimum requirement needed to work with fee-based advisors.
About Our Guest
Michael Lane is head of iShares U.S. wealth advisory and a member of the US Wealth Advisory and US iShares Executive committees. Working with financial advisors for nearly three decades, Michael oversees the development of advisor-centric solutions, due diligence and implementation of iShares, helping advisors build better portfolios with core, fixed income, factor and model-based ETFs.
Michael has published three books, including Secrets of the Wealth Makers, as well as a range of articles on financial planning and advisory practices. A member of the Carson Wealth FinServ Advisory Council, he is kicking off the FinServ Foundation’s Next-Gen program – an initiative that will focus on bringing diverse talent to the financial services industry.
Show Notes
Here is a link to the paper, “The Great Acceleration.”