U.S. Retail Sales Surge Higher in June To Pre-Pandemic Levels

U.S. retail sales exceeded forecasts in June for a second straight month as more businesses reopened and expanded jobless benefits padded the wallets of the unemployed.

The value of retail purchases increased 7.5% from the prior month after an upwardly revised record 18.2% surge in May, according to Commerce Department data out Thursday. The median estimate in a Bloomberg survey of economists called for a 5% gain for June.

As states restarted their economies and millions of Americans headed back to work, consumers opened up their pocketbooks more freely. The pickup in June brought the value of retail sales about in line with pre-pandemic levels, supporting businesses and overall economic growth.

Nonetheless, demand risks remain, most notably a resurgence in virus cases that has led states to pause or even backpedal reopening plans. Data from the Labor Department on Thursday showed first-time applications for unemployment insurance last week were higher than projected and remain about double the peak in the previous recession.

The figures “confirmed the strong snapback in demand as retail sales are now back to their pre-coronavirus levels,” Oxford Economics’ Lydia Boussour and Gregory Daco wrote in a note. “But while today’s report gives the illusion of a fearless consumer spending lavishly, the reality is more sobering: consumers are increasingly fearful amid new spikes in Covid-19 cases and a looming fiscal cliff.”