ESG Fund Chaos Angers Investors as Greenwashing Concerns Mount

The asset management unit of BNP Paribas SA is stripping Europe’s top ESG designation from $16 billion worth of funds, adding to a tidal wave of reclassifications that the industry is blaming on unclear rules amid growing signs of anger from investors.

BNP is downgrading 26 so-called Article 9 funds, as it and others try to interpret Europe’s rulebook for environmental, social and governance investing, known as the Sustainable Finance Disclosure Regulation. Of the funds being downgraded by BNP, 24 are index funds, it said in an email to Bloomberg on Friday.

The majority of its actively managed Article 9 funds, equivalent to about $20 billion, will be unaffected, BNP said. The move coincided with an announcement from Deutsche Bank AG’s fund unit DWS Group, which said it was removing the Article 9 tag from eight funds. They’re the latest in a string of such reclassifications, with Amundi SA revealing last week that it was downgrading almost $46 billion worth of funds.

The development has alarmed onlookers, with the head of Europe’s main retail investor organization now planning to meet with regulators and legislators to convey concerns that members are being exposed to greenwashing.

“We need to have much clearer guidance from the authorities to make sure we aren’t misled and we aren’t being sold greenwashed investment products,” Guillaume Prache, managing director of Better Finance, said in an interview.