An Underutilized Marketing Strategy That Works: Client Testimonials and Reviews

Dan SolinAdvisor Perspectives welcomes guest contributions. The views presented here do not necessarily represent those of Advisor Perspectives.

Dan's new book for millennials, Wealthier: A Field Guide to Financial Freedom, will be published in April 2024 and available on Amazon.

One of the most challenging questions I’m asked is to suggest a marketing strategy that will “make the phone ring.”

My answer will be disappointing.

I can’t find credible support for any of these quick, easy (and often expensive) solutions:

  • Lead generation programs;
  • Using bots to scrape social media platforms;
  • Drip marketing campaigns;
  • Using white label content;
  • Updating your website without a plan to drive traffic; or
  • Cold e-mailing.

But one powerful and underutilized marketing strategy that is beneficial is client testimonials and reviews.

Here’s why you should consider them.