WisdomTree Distribution Leader Talks Advisors, Tokenization, ETFs

WisdomTree’s Head of Distribution, Americas, Joe Grogan, sat down with VettaFi to discuss the firm’s message to advisors, its digital assets and tokenization capabilities, model portfolios, and more at the recent ETF Exchange conference. Grogan, who has served in his current role for more than eight years, also spokeabout the firm’s outlook on some of its key ETFs and on potential product development.

WisdomTree’s Grogan on Advisors

Grogan shared that the firm’s primary message and approach to advisors is about balance. In managing that relationship, the firm looks to balance what WisdomTree would like to talk about with what the advisor might be looking for.

“We don’t want to talk over the advisor; we want to meet the advisor [about]what’s really concerning them now, and what they want to do, what they need to do,” he said.

Asked about models, Grogan emphasized a focus on customization in their suite, also sharing that the firm is looking at leveraging its AI capabilities for models. The firm is “constantly hearing” about portfolio optimization from clients, as well as mitigating risk. The firm looks to serve those goals in a kind of “shared CIO” approach as well as via its models and how that relationship works.

“Everybody has their own unique sets of demands and needs and risk profiles [so]we have to make sure we’re catering to their needs,” he said. “We believe in customization. That’s really where you’re seeing 90% of the growth.”