Get Your Cash Ready for Earnings Season Bargains

It’s earnings season yet again. And I think this one is going to be more down-to-earth than the ones we’ve had over the past year.

Earnings season is roughly a six-week period when companies announce their quarterly earnings. It typically begins two weeks after the quarter ends. So, each “season” kicks off in the middle of January, April, July, and October.

During this time, huge amounts of financial data are dumped into the market. And most companies host earnings calls with prepared remarks from their management and Q&A segments.

The management’s tone on the call is just as important as the financial numbers. Joining the call or reading the transcript afterwards can give us different insights. I especially look for any signs of hesitation or comments that don’t line up with previous calls or press releases.

For the past few quarters, I saw many examples of investors taking any positive piece of news and running with it. Negative news was routinely swept under the rug.

As I said above, I expect a more logical reaction to earnings from investors. If I’m right, the Q2 reports will be worth watching.