The Numbers Are In: Active ETF Innovation Pulling Big Flows

The ETF ecosystem is broad, and growing almost every day. Hundreds of ETFs launch each year, diversifying the options available to investors and advisors. The active ETF part of that ecosystem has contributed massively to both the number of overall launches and their flows. Analyzing those movements helps tell the story of the ETF world, with active ETF innovation particularly exciting in the derivative income and defined outcome categories.

Key Takeaways:

  • Active ETFs have pulled in $576 billion YTD, according to State Street Investment Management data.
  • That includes almost $80 billion for so-called "non-traditional equity" active like derivative income and defined outcome ETFs.
  • Those categories include funds like BALT and GPIQ, which encapsulate much of what those categories offer.

Recent data from State Street Investment Management (SSIM) digs into both September and YTD flows into active ETFs. That data set included some eye-popping numbers. Active ETFs have seen $576 billion in YTD inflows — constituting 38.9% of active ETF AUM, a major leap.

Breaking that down a bit further, about $79 billion in YTD flows came into so-called non-traditional equity active ETFs, about 13.7% of the overall active ETF flows YTD, as of the end of September. That category includes some of the most intriguing spaces for active ETF innovation — derivative income and defined outcome ETFs.

U.S. derivative income ETFs make up $51.6 billion of that total with defined outcomes driving $11.7 billion. Those ETFs include some of the most exciting, innovative strategies in the ETF wrapper, like options income and buffer ETFs.