Retail Exuberance Sets Market Up For A Correction

Last week, we discussed the surge in retail exuberance in the market following the election of President Trump.

“The market defies more negative news because retail investors continue to step in and “buy the dip.” In our recent Bull Bear reports, we discussed the push by retail investors, but looking at retail sentiment is quite remarkable. Since the pandemic, retail investors have never been this bullish on the stock market. Such is amazing, given that their mailboxes are not being stuffed with government stimulus checks.”

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Retail investors are expected to become more bullish about increasing equity exposure when markets rise. However, the more extended markets become, the more confident investors are about increasing speculative risk. In other words, “success breeds confidence.” One way we can view retail exuberance is through the use of leverage. As investors become increasingly confident about higher stock prices in the future, they are willing to borrow money to take on more risk. We see this by comparing investor confidence in higher stock prices to the annual rate of change in margin debt.

consumer confidence

The “Fear Of Missing Out” or “F.O.M.O.” is a compelling motivation for retail investors to chase stocks higher. This is reflected in the current household equity allocations record level, which explains the market’s high valuation levels.

household equity